How to Use Paid Ads to Attract More Pool Installation Clients

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May 6, 2025

If you’re a pool installation company looking to make a splash this season, Facebook and Instagram ads are your best friend. Homeowners are actively searching for custom pool builders, backyard pool ideas, and pool installation near me, and paid ads put your business right in front of them.

With the right strategy, Meta ads can help you reach people who are already dreaming about turning their yard into a summer oasis. Using tools like geo-targeting, you can zero in on homeowners in specific zip codes where high-end installations are in demand. Add to that interest-based targeting (think: homeowners, outdoor living enthusiasts, or families) and your ads start working smarter, not harder.

One of our clients, BathPro (a shower installation company), used a similar strategy and saw $84,964 in net sales in January 2025 and $70,185 in February, all from well-structured ad campaigns. And as an agency consistently generating over $100K/month in revenue, we’ve seen firsthand how well this works when done right.

Want to stand out? Showcase before-and-after transformations, highlight custom pool features, and run limited-time offers to drive urgency. With high-quality visuals and persuasive copy, you’re not just running ads, you’re inviting clients to imagine their dream pool.

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