How to Market Your Bathroom and Kitchen Remodeling Services Online

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May 6, 2025

If you run a bathroom or kitchen remodeling business, you know how competitive the market can be. Homeowners are constantly searching for the best contractors, and many of those searches start online. That’s why a strong digital marketing strategy is no longer optional, it's essential. Here's how you can get in front of your ideal clients and generate high-quality leads through digital channels.

1. Build a Strong Online Presence

Start by creating a professional, mobile-optimized website that highlights your services, showcases your best projects, and makes it easy for prospects to contact you. Include plenty of high-quality before-and-after photos, testimonials, and clear calls to action.

2. Focus on SEO (Search Engine Optimization)

Ensure your website ranks for local searches like “bathroom remodeler near me” or “kitchen renovation services in [Your City].” Use relevant keywords in your titles, headers, and content. Don’t forget to create location-specific landing pages if you serve multiple cities.

3. Leverage Social Media

Social media platforms, especially Facebook and Instagram, are great for showing off visual work like remodels. Post client success stories, time-lapse videos, and design tips. These platforms also let you engage with followers and build trust before they even reach out.

4. Invest in Meta Ads (Facebook & Instagram)

We’ve seen firsthand how powerful Meta ads can be for remodeling businesses. For example, our client BathPro, a shower installation company, generated $84,964 in net sales in January 2025 and $70,185 in February 2025 using our proven ad strategies.

Use Meta ads to target homeowners in your area with specific interests (like home improvement or interior design), behaviors (such as recent home purchases), and demographics (like age and income level). High-quality visuals and client testimonials go a long way in boosting credibility and conversion rates.

5. Collect and Showcase Reviews

Encourage happy clients to leave reviews on Google and Facebook. Positive feedback builds trust and influences buying decisions.

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