Facebook and Instagram ads can be game-changers for bathroom and kitchen remodelers looking to generate more qualified leads. Here’s how to set up winning campaigns that turn clicks into consultations.
1. Define Your Ideal Customer
Start by narrowing down your audience. Do you specialize in high-end remodels or budget-friendly makeovers? Are you targeting young families, retirees, or new homeowners? The clearer you are, the more targeted and cost-effective your ads will be.
2. Use Geo-Targeting to Stay Local
Focus your ad spend on zip codes where your ideal customers live. You can also use radius targeting around your office or service areas to ensure your budget isn't wasted on clicks from outside your region.
3. Create Scroll-Stopping Visuals
High-resolution images or short videos of your completed projects are a must. Before-and-after photos perform especially well. Use visuals that highlight your attention to detail, craftsmanship, and creativity.
4. Retarget Interested Leads
Install the Meta Pixel on your website to retarget people who visited your portfolio or contact page but didn’t reach out. This keeps your business top-of-mind and increases the chances of conversion.
Our agency brings in over $100K/month in revenue and has helped companies like BathPro achieve real growth using the strategies above. When you invest in paid social the right way, your remodeling business doesn’t just get more clicks, it gets booked out.
Let us know if you'd like help building or optimizing your remodeling campaign’re here to help.