Whether you've just started a new business, or been burned by a freelancer or team that didn't know what they were doing, this is the plan for you.
We'll send along our client brief so that you can help us learn a little bit more about your business, its goals, its place in the market, its customer demographic, and more. Using that information, we'll build out a 100% custom strategy for your campaigns, including top of funnel and retargeting, custom and interest-based audiences, and creative iterations including copy and visuals. Building you multiple options to work with, we will set these ads up so that you can test results and optimize for the 'winning' campaigns. We can work with any budget you're on, allocating a daily spend to each effort in order to reach our audiences.
Within two weeks, we will complete our execution of your ads and then schedule a screenshare. Lasting about 30-60 minutes, we'll walk through what we've built, explain our executions and choices, answer any questions you have, and edit any items you need edited or changed. Then we'll walk you through a quick "mini crash course" on how you and your team can manage the ads going forward. Benchmarks to look for, tools to use, and methods for optimizing your campaigns for success.
In this plan we do NOT manage the ads for you going forward. If you're looking for daily and ongoing management and optimization of your ads in order to maximize cost efficiency and revenue, the monthly plans are the ones to choose.
30-day service, 1-2 weeks for campaign setup
Our monthly plans are set up so that the more you spend on your ads, the higher the monthly rate. We do it this way because 1) no plan should be limited in deliverables (we offer the same service at all ad spends), and 2) as you spend more money on your ads, the more quickly things change. This means we need to be dedicating more time and resources so that your campaigns are watched more closely and optimized more often.
Flat monthly retainers, accepted prior to month's work. No a la carte pricing offered at this time.
Here, we'll build out your strategy based on a client brief that we collaborate to create. Custom and interest-based audiences are thoughtfully built, in a completely custom manner, and built for testing. We cast a wide net of initial 'cold' audiences, and organize this by putting them into conceptual "buckets". In running the ads, we gauge success against all efforts, remove ad sets that do not perform to our standards and promote those that do, or show potential to do it. We dive into those "buckets" by creating more audiences within those areas to further drill down the audiences that will produce consistent results.
In the same way as our audience testing, we'll create multiple iterations of creative to test. This includes different offers, messages, long copy, short copy, single images, carousels, videos, and more. Being former copywriters and art directors, our branding and messaging are on point. Plus, we use Photoshop and Canva to produce beautiful visuals and even edit video. It's much better when images and videos come from your end, but we CAN use stock photo and find ways to build creative without it. And if you're able, we'll send ideas for your team on photography that you can take, as well as scripts for video that are perfectly designed to sell and convert as Facebook and Instagram ads. While there is no limit to the amount of iterations we'll do, we have to be mindful of 1) keeping a low number of variables during testing so that we understand which ones are working, 2) not creating too many tests at once so that our budget is spread too thin and it takes much too long to learn or see results, and 3) the algorithm - it resets each time we make changes, and we do not want to constantly disrupt it or we'll lose our progress! We have a firm grasp on this and can drive that portion.
Landing page are offered in our Premium Plan only, but with our decades of marketing experience we can absolutely audit your websites and pages and make recommendations based on our experience of high-converting solutions.
Our dedicated team will be responsible for watching the progress of your ads daily, and making appropriate changes, adjustments, and additions, based on our huge selection of tools in Facebook's Ad Manager. We'll constantly narrow our focus so that our efforts show consistently optimal return on ad spend, before we suggest scaling, where we bring your overall revenue to new levels.
With delays in attribution due to the recent iOS changes, reporting will be a fluid, communicative process. There aren't set dates, but we'll keep you updated with changes, optimizations, new efforts, etc. Of course we can also provide more official reports over larger periods of time that show exact numbers we're seeing, as well as a summary of actions taken and trends we're seeing. Additionally we'll show you our course of action for the following weeks, suggesting new efforts and optimizations so that we are constantly transparent, and improving. Again, it's a collaborative and fluid process so rest assured, you'll be kept apprised of all our work and results. We believe in transparency here.
Just shoot us a note :)