If you’re serious about your Facebook ad campaigns, you’re going to need to know how to connect a Facebook page to Business Manager. Seems complicated? Don’t worry! We’re going to show you how it’s done.
How to Connect a Facebook Page to Business Manager
Now that you’ve got some ads up and running on Facebook, your KPIs are starting to take off. Awesome work, but that’s just the beginning! Ads guide customers into your marketing funnel, but it’s the rest of the immersive content in your Business Manager that keeps them engaged and moving towards conversion.
While it’s important to know how to connect a Facebook page to Business Manager (and for once, something on the internet is simple!), you’ll also want to be aware of roadblocks that can trip up the uninitiated.
Isn’t the Ad Campaign Enough?
You’ll recall the marketing funnel has three stages, each critical to the process of transforming interest into leads, and finally into glorious conversion:
- Top of the funnel (TOFU): Here’s where you first attract your customer’s attention. Ads and clicks are classic hooks, but aren’t the only way to drive traffic; Facebook and Instagram pages can also serve this role.
- Middle of the funnel (MOFU): Here’s where those added Facebook and Instagram pages are solid gold. Not everyone who sees your ads will interact further, but those who do are ready to start learning about your business and products. Facebook pages are deep reservoirs of information, stories, videos, activities, and reviews that really get your customers excited about moving towards a purchase.
- Bottom of the funnel (BOFU): Here’s where your connected Facebook landing pages can start moving leads towards conversions with offers, testimonials, email contacts, reviews, and links to websites and e-stores.
Now you can see why it’s so important to learn how to connect a Facebook page to Business Manager: it’s a critical tool that welds together the three stages of the marketing funnel into a unified and profitable whole.
How Facebook Enhances Your Revenue Stream
Facebook and its Meta brothers and sisters account for over 20% of online advertising, second only to Google. If you can successfully reach out to this vast pool of users, here’s what you can expect to bring to your business:
- Increased online sales
- Quality lead generation
- Higher engagement
- Increase app installs
- Better brand awareness
E-commerce offers a huge opportunity, but it’s worth remembering that online advertising strategies aren’t just a cherry on top of your business sundae. Leveraging Facebook and Instagram to their full potential is an existential part of doing business. Remember Sears? Their failure to engage with the online universe brought down the entire company. This stuff is really make-or-break, so get going!
Do This Before Connecting Pages
Anyone who’s worked with a computer for as little as five minutes knows they are obedient servants... to a fault. So even if you’re already familiar with how to connect a Facebook page to Business Manager, you’ve got to get your ducks in a row or you’ll be pulling your hair out wondering where you went wrong.
The steps to connect a page are simple enough—just make sure you check these boxes first:
- You must have a primary page to request access to, or add a verified page.
- You must have full control of your page.
- You must have full control of your Business Manager.
- Pages cannot be added if they are owned by another person or business. Pages can only be owned by a single person or business, so in order to use these assets the current owner must remove them from their Business Account.
- When adding a page linked to an Instagram business account, be sure to add the Instagram business account to your Business Manager
Once you’ve got these straightened out, the rest is easy!
How to Connect a Facebook Page to Business Manager
- Head on over to the Business Settings area of your Business Manager. It’ll be the icon shaped like a gear.
- In the Business Assets section, click on Accounts.
- Click on Pages.
- On the drop-down menu, click Add.
- Select Add a Page. A dialogue box will pop up.
- Type (or copy and paste) the Facebook page name or page URL into the dialogue box.
- Finally, click the blue Add Page button on the bottom-right-hand corner of the dialogue box.
BOOM! Done. Your page is added in less than a minute.
The Next Level
Once you’ve got a home-run ad campaign ready to roll out, the most successful businesses support it by building interactive environments. They keep your customers engaged while shepherding them through your marketing funnel, and the first step is learning how to connect a Facebook page to Business Manager.
Building these customer environments can cost a fair bit of time and money, but by partnering with a savvy social media agency can save both! Here at Social Ktchn, we’re Facebook and Instagram experts who know how to maximize your profits on these platforms. If you’re interested in exploring if we’d be a good fit for your business, we’d love to hear from you!