A great roofing job sells itself… but only if the right people see it. Facebook ads can help roofing companies like yours attract high-quality leads consistently. Here’s a breakdown of how to set up a campaign that drives real results.
Step 1: Define Your Audience
Start by targeting homeowners within specific zip codes. Use interests like "home renovation," "real estate," or "storm protection" to refine your targeting further.
Step 2: Build a Compelling Ad
Focus on pain points like "leaky roof," "storm damage," or "high energy bills." Combine that message with a solution you offer, such as a free inspection, same-day estimates, or fast turnaround times. Add a high-resolution image of a completed job or a short video testimonial.
Step 3: Optimize for Leads
Use Facebook's Lead objective or Conversion objective (with the pixel event set to "Lead") to collect information right from the ad. Make sure your form is short—name, email, phone—and that your CTA is crystal clear.
Step 4: Track, Test, Improve
Monitor metrics like click-through rate (CTR), cost per lead (CPL), and landing page conversion rate. Test new ad creatives monthly to avoid ad fatigue.
We used this exact approach with BathPro, a shower installation company, and generated $84,964 in sales in January 2025 and $70,185 in February - all on just $6000 ad spend per month. The right system works, and it can work for roofing, too.