Choosing the Right Advertising Agencies in North Carolina

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Though the thought of handling your own digital advertising may sound appealing, this task can be much trickier than you’d expect.
Instead, most small businesses can get better results by working with an expert ad partner.
To find the best advertising agencies in North Carolina, you’ll need to know how to narrow down your options.

Choosing the Right Advertising Agencies in North Carolina

These days, digital advertising is only increasing in popularity—this form of marketing is set to hit $740.3 billion in ad spending worldwide in 2024. And in many ways, social media marketing and other digital advertising strategies are more accessible and rewarding than traditional marketing methods. Because of that, more and more small business owners are attempting to handle their advertising internally.

However, this approach to social media marketing isn’t always in your best interest. When you do this job by yourself, you’ll be at an automatic disadvantage against competitors working with knowledgeable ad experts (and you’ll make your personal workload heavier than ever in the process). Meanwhile, establishing an in-house ad team will cost you significantly in both time and money. That’s why it’s usually best to go a different route by partnering with an expert advertising agency—especially in a market as unique as North Carolina.

How Can You Choose an Advertising Agency?

Reputable advertising agencies know what makes each industry tick, how to prepare compelling creatives, and how to convert interested people into dedicated customers. But, since not every North Carolina-based ad agency is equally skilled, you’ll need to know how to narrow down your options before choosing one. Here’s how to get started:

1. Determine Your Goals

Before beginning your ad agency search, you should ask yourself a question: What do we hope to get out of our marketing efforts? Whether you’re aiming to increase sales, boost brand awareness, or increase engagement with your business, you should try to find a firm that can help you pursue your goal(s).

2. Look for Potential Partners

Now that you know what you’re trying to accomplish, it’s time to get to work. Start by Googling “best advertising agencies in North Carolina” and comparing the businesses that come up. Whenever you find an ad agency that looks particularly promising, write down its name and contact information.

3. Ask the Right Questions

Once you’ve created a list of potential ad agencies, you’ll want to ask each of them some questions. To make this easier for yourself, you can create a standardized questionnaire including key points like:

How often will you provide reports? When you’re working with an ad agency, you’ll want to know how your campaigns are doing. If a firm offers frequent reports, there’s a good chance that it will be easy to communicate with.
How do you measure the success of your campaigns? A qualified marketing agency won’t leave the performance of its campaigns to chance. Instead, it will do in-depth, data-driven testing to ensure your ads get exceptional results.
What results have you gotten in the past? If your ad agency is genuinely qualified, it will almost certainly feature case studies on its website. These studies will give you concrete information on how an agency helps its clients in terms of monthly revenue, ROAS, and other statistics.

4. Interview Local Advertising Agencies

Finally, bring your search to a close by using your questionnaire to interview ad agencies via email, over the phone, or on a video call. Once you’ve selected two or three finalists, ask the remaining businesses to pitch their services to you directly before making a decision.

Pay Attention to These Factors

When you follow the steps listed above, you should be well on your way to finding the right marketing partner for your company. But before you commit to a North Carolina ad agency, you should also take some time to think about the following:

Local Knowledge

Technically, you don’t have to choose a marketing agency based in North Carolina, but going the local route will come with some serious benefits. For example, ad experts based in this part of the country will already understand the business landscape in your area, making it that much easier for you to boost your local footprint. And when your ad agency is in your neighborhood, you’ll have no trouble keeping in touch.

Scale

The size of your advertising agency matters, too—but that doesn’t mean massive marketing firms will always be your best option. These businesses tend to rely on standardized advertising strategies and inflexible marketing plans, and they won’t be able to give you much personal attention.

Taking all of this into account, in most cases a boutique marketing agency—that is, a small and highly specialized advertising firm—will deliver the best return on your investment. These dialed-in experts can create a custom ad strategy for your business and change your marketing plan whenever you need adjustments, all while giving you the individual treatment you deserve.

Services

While boutique marketing agencies are fully capable of niching down to your specific goals, they can still offer an impressive selection of services that can boost revenue for businesses of any size. For example, a boutique ad agency focusing on social media marketing should be capable of helping you with:

Custom marketing plan creation
Detailed ad targeting
Ad creative generation
Systematic testing
Funnel construction
Scaling and optimization

History

The best ad agencies aren’t newcomers to the industry—they’ve been hard at work in this field for a decade or longer. With that in mind, make sure the ad agency you go with can back its services up with meaningful experience.

Choose North Carolina’s Best Ad Agency