For months, we achieved a 3+x return on ad spend, tripling their profit. Cost per purchase numbers were down to less than $3 in some cases, and the costs per add-to-cart numbers sometimes were not even $1!
For a product that is sold at a lower cost, we needed to attain high volume to make these numbers happen. Consistently getting purchases across new and different audiences, creatives, and offers, we began to scale the ad budget so that our 3x return on ad spend stayed the same, but our overall revenue increased with each scale.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.