This brand came to us already successful in other areas, so as they moved into digital, the pressure was on to make sure they were not only provided with perfectly organized campaigns and beautiful ads, but to become profitable right out of the gate. As shown in the screenshot above, we were not only able to achieve a high return on ad spend on the retargeting level (warm audiences), but at our top-of-funnel efforts as well - people who had never seen this brand before, were buying at first glance. It took one month for us to test and find the audiences that delivered, but once they did, we were able to maintain our costs, and then scale to increase overall revenue. One challenge we had here, was on the creative side: a high-end brand with a very tight voice and tone needed their creative to be perfectly on-brand and on-message, multiple times over, and everchanging as the seasons and collections replaced themselves. We put together some of our most beautiful efforts, and the results showed.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.