If you’ve tried running Facebook ads based on audience interests, it can be kind of fun. Searching for things that might target your customers, thinking like they do, and getting that needle in a haystack. Until of course, you run ads and nothing works :/.
Facebook makes it easy to set up an ad, giving you the guidelines to enter text, visuals, links, and more. But there’s a strategy to everything - as well as a right way, and wrong way to do it.
We often talk to clients who are gung ho about Facebook and Instagram Ads, without their business being ready to do it. Their website and landing pages have such poor design, user experience, and information hierarchy that the best ads in the world wouldn’t get them a sale.
If you’re just getting started with advertising on social media, knowing how to utilize Facebook boosted posts vs ads is crucial. Here, we explain how.
Whether you’ve never done it before or have ads that need a little help, don’t worry, we’ve got your back. Here’s how to write ad copy for Facebook.